🏫 SPGS International School Chengdu
📍Chengdu, China
💰 Competitive Salary

Job Description:

Employer: SPGS International School Chengdu
Location: Chengdu, China

JOB TITLE: Marketing & Communications Manager
Start Time: ASAP 2025
OBJECTIVES:
Under the direction of the Director of Marketing & Admissions, the Marketing & Communications Manager is responsible for developing and implementing SPGSI Chengdu School’s integrated marketing and communications strategy, aiming to strengthen the brand and growth of SPGSI Chengdu.
The role is to achieve key objectives of increasing awareness, engagement, actions (contribution to enquiries/leads, intent to enrollment, positive word of mouth) and advocacy through traditional media, social media and new media.
The role needs to fully comprehend how it sustainably ties into the School Development Plan (SDP), identify and evaluate insights, trends and opportunities both within and outside of existing channels, write effective, concise copy for multiple platforms, websites and social networks.
The role will be expected to work closely with the Principal and Senior Management Team (SMT) to achieve strategic objectives.
KEY RESPONSIBILITIES:
Marketing & Communications Strategy
•     Develop and implement integrated short and long-term communication strategy including goals and objectives for internal and external communications through effective events management, branding, public relations, digital marketing and other promotional strategies.
•     Deliver and monitor communication plans, inline with the SDP and strategic objectives.
•     Line management responsibilities in the marketing team to ensure department KPIs have been monitored and effectively managed.

External Communication
•     Project  manage  SPGSI  Chengdu’s  content  strategy,  creating  compelling,  relevant  and  timely  communications materials for  key  owned  media  channels  including  social  media, website and  newsletters,  as well as  pitched externally.
•     Oversee and produce content plans and schedules for all year-round external communication activities through own media, paid media and earned media channels to achieve measurable results on brand awareness building admission driven activities.
•     Create and manage high quality content, media materials and news stories for external and internal platforms.
•     Support the MA Consultant to establish  strategic  and  operational   relationships  with  Chengdu   businesses  and  corporations   plus   with  key media/KOL  contacts  generating   positive  coverage   in  targeted   markets;  ensuring   positive   relationships  and reputation in and with the community.
•     Support the M & A team to respond to  media enquiries,  manage media tracking services, and manage  PR agencies appointed for specific projects.
•     Effectively promote and market the school and its programmes to prospective families e.g. at presentation meetings, events or education fairs.
•     Develop and execute events that focus on relevant key areas, to help improve parents’ brand awareness, trust and engagement with the school.
•     Carryout, source and analyse extensive research on customers’ needs, the current market situation, and ongoing developments in the international school community.
Internal Communication
•     Manage the brand image / language and communication style guide.
•     Develop  and  oversee  effective  communications   between   marketing  and  academic  team  to  ensure  quality marketing and branding content delivery to all target audiences.
•     Support on internal communication policies and procedures, as directed by the SMT (e.g: review of the crisis communication strategy).
Other tasks as designated by the Director of Marketing & Admissions and Co-Principals (e.g: help leading out on Academic events and activities).
PERSON SPECIFICATION:
QUALIFICATIONS 
• Bachelor’s degree or above. Preferably in Marketing, Mass Communications or a business-related field.
LANGUAGES 
• Native Chinese speaker and fluent in English, both written and spoken.
WORKING EXPERIENCE 
• 5-8 years progressive marketing & communication experience, with demonstrated success of building brand awareness and increasing sales / admissions in a competitive market.
COMPETENCIES 
• Specialised in identifying the media development trends and interacting with the target audience through appropriate marketing communications platforms.
• Familiar with internet media, KOL, magazines, newspapers and have a good media network in the education industry.
•  Able to build strong customer advocacy and repeat client loyalty and retention.
•  Strong analytical skills and a proven track record of using data and research to support initiatives undertaken.
•  Ability to build, manage and motivate high performing teams.
•  Proven ability to meet strict deadlines and maintain timelines.
•  Technical proficiency with MS Office, including Outlook, MSTEAMS, Excel, Word.
APTITUDES 
•  Excellent communication and interpersonal skills. Proven ability to communicate effectively with different types of people and in a cross-cultural environment.
•  A sound understanding of the International Education industry.
•  An active collaborator (willing to share ideas and teach/learn from others)
•  Strong mindset for continuous improvement to meet or exceed expectations.
•  A commitment to quality and attention to detail.
• Leads by example and positively demonstrates behaviours aligned with SPGSI’s ethos, mission, vision and values.
•   Demonstrating practice that represent the five core SPGS values at all times (Achievement, Community, Liberalism, Creativity and Possibility) .

SPGS International School Chengdu is committed to ensuring and promoting the health and safety of children. Successful applicants will:

1. Participate in the school’s regular training on child protection, and sign the code of conduct
2. Immediately report to the designated or acting safeguarding lead for any potential risks for the children
3. Strictly abide by the school’s policies on information confidentiality and protection
4. Play the role of safeguarding members to promote and ensure the health and safety development of all students in the school
5. Report any students concerns to the designated or acting safeguarding lead
6. Report any unsafe behavior on campus to the designated or acting safety lead in accordance with the school’s “whistle blowing” policy
7.Maintain a professional relationship with students and respect and maintain personal boundaries

SPGS International School Chengdu is committed to safe recruitment and child protection, relevant qualifications and police clearance of applicants will be verified

Whilst every effort has been made to explain the main duties and responsibilities for the post, each individual task undertaken may not be identified, especially in the context of a school which requires flexibility in all of its employees. This job description is current at the date shown but, in consultation with the post holder, may be changed by the principal to reflect or anticipate changes in the job commensurate with the grade and job title.

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More Information:
Address: Chengdu, China